Khalaf Sarhan Al-Qurashi

The advertisement says (Plan your success with your pen)! This advertisement contains a paradox that calls for interest and draws attention; it lies in the fact that the products of this company and its like are the greatest threat to the (pen) - which we know - of any threat! Why - in this case - does the company use the word (pen)? Perhaps that company wanted to make its advertisement more influential in the souls of the targets by calling up and employing what stuck in the human memory of feelings of love, gratitude, appreciation, and loyalty to this great tool, and the unique blessing that d harnessed for man and taught him.

The Almighty said: (Read, and your Lord is the Most Generous, who taught by the pen, taught man what he knew not).