Ministry of Hajj and Umrah organizes a conference: Transformation towards Innovation on March 21 in Jeddah

Under the sponsorship and presence of HRH Prince Khalid Al-Faisal, Advisor to the Custodian of the Two Holy Mosques and ,vernor of Makkah Region, the Ministry of Hajj and Umrah, in cooperation with the Pilgrim Experience Program, is organizing the "Hajj and Umrah Services Conference and Exhibition" under the title: "Transformation towards Innovation" from Sha'ban 18-20, 1443 AH, corresponding to March 21-23, 2022 AD, in Jeddah Superdome. The exhibition includes an international conference, workshops, and cultural activities.

According to the press statement issued by the Ministry of Hajj and Umrah, starting from Vision 2030, which considers serving the guests of ,d its most important program, and in light of the Ministry's keenness to upgrade the services provided to the pilgrims, the call came for the conference. The event is an effective platform comprising the most important decision-makers, academics, and international Islamic specialized figures.

The conference and exhibition will be an attractive gateway for investors to build strategic partnerships with all concerned parties from the ,vernment, private, and non-profit sectors, where efforts combine to support the presence of technology and the accelerating pace of technology applications and their utilization in serving the pilgrims. Additionally, many activities will address different aspects to enrich the visitors' experience, along with accompanying platforms and workshops that support participants and highlight innovators.

The conference is considered a crossroads and a gateway to the new system of the Hajj and Umrah sector and a fundamental qualitative leap, as it attracts the most important speakers, decision-makers, and investors from all sectors related to Hajj and Umrah, with the attendance of several ministers from Islamic countries. It will also witness the presence of diplomatic, social, economic, and media figures and will review the most important and latest topics related to the transformation towards innovation and its returns on this vital sector, in addition to raising recommendations and proposals that contribute to achieving the sustainability of this vital sector according to Vision 2030.